Coming soon
Coming soon
The Mercantile

Welcome to Rochester's New Urban Eatery

opening december 2020

We’re not just a breakfast, lunch, dinner, happy hour & late-night business.  The Mercantile on Main is a curated collection of some of the best food and drink this town has to offer.  The Mercantile on Main features seven kitchen vendors and offers a cashless environment and was created with social distancing in the forefront of our design.  To order, starting in December 2020, simply click on the link above or download the Toast Takeout app, or stop in, load up a Mercantile Card (found at a kiosk located in the Atrium), and order in person at one of our kitchen locations.

The Mercantile on Main is a hub at the corner of Clinton and Main where business gets done, friendships are fueled and people have fun. 

Visit The Mercantile On Main at 240 East Main Street, Rochester NY 14604.

Great Taste
Meets Local Flavor.

with toast takeout or grubhub

Hungry? Download the Toast app for easy ordering on the go!

Select Takeout or Delivery

from Merc on Main vendors.

Place Your Order

and save your info for easy re-order.


and never wait in line.

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Contact Mercantile On Main

send us a message

The Mercantile on Main is opening December 2020.  Send a message if you have questions or would like to learn more about how to be a vendor.

To visit The Mercantile On Main, please utilize the entrance located at:

240 East Main Street. Rochester, NY 14604

Contact Us

We have a saying:  A day without Pho is a day without warmth.

The harmonic comingling of fresh, healthy ingredients simmering in aromatic broth and customized with your choice of condiments is pure comfort in a bow.

It's through a culture of liquid mediums that we aim to nourish your body and soothe your soul - any time of day, every season of the year.


Coming soon



The way we see it, healthy eating is all about balance.

That starts with your protein, your way. It’s then surrounded by the freshest seasonal vegetables, hearty grains or leafy greens. (Again, your choice.)

Will your plate or bowl be good for you? Definitely. Will it be delightfully satisfying down to the last forkful? We leave that to you to decide.

But whatever you choose, we’re pretty sure you can’t go wrong.


Daily 11am – 8pm


Flour Kitchen

One could argue that a noodle is a noodle, is a noodle. Chef Greg would beg to differ.

Because when you enjoy a truly inspirational pasta dish — made in the classic Italian tradition with the freshest seasonal ingredients — you ooh and aah. The perfect balance of flavors and textures makes your whole body smile.

The way we see it, flour + water = love. A love that brings joy to the table, and the world.

On that note, Buon Appetito!


Daily 11am – 8pm


Palermo’s Market

Growing up among butchers and food lovers, our mentor always said, “Never serve a sandwich to anyone you wouldn’t serve to your family.” So we don’t.

Ours are always made with the finest ingredients. After all, when you’ve been handcrafting sandwiches since 2001, every bite becomes an expression of love.

And every guest, becomes family, too.


Monday – Wednesday 6am – 7pm
Thursday – Saturday 6am -10pm



Welcome to RoCoCo Café. Our team is obsessed with brewing regionally roasted coffees that will make your day — whatever time of day that is.

Your first morning sip. A mid-day break. Your late afternoon pick-me-up.

Whether you grab and go or sit and savor, our goal is to wake up your taste buds, lift your mood, and brighten your spirit.


Monday - Friday 6am-4pm
Saturday & Sunday 8am - 2pm



In the mood for a craft cocktail made with the freshest of ingredients and the most meticulous care?

Then RUFUS is the place to be. Where friends, coworkers and business associates can catch up, seal the deal or simply admire the art of the presentation.

Not in the mood for a craft cocktail? No worries. We offer a range of local craft beers and wines, too.

Why the name RUFUS? It’s our nod to Rufus Sibley, the founder of the building. If you’re toasting anyone while you’re here, be sure to toast him, too.


Daily 12pm - 9pm


Nani's Kitchen

Ayurveda teaches us that we can’t control everything in life, but we can control what we put in our bodies. This inspires our passion for making healthy lifestyle choices while satisfying our cravings for delectable food.

This philosophy also guides the traditional desi cuisine we serve here.

Each dish is based on a recipe handed down by my Nani (which is Hindi for grandmother), and updated with a modern twist that connects cultures, transcends borders, and promotes a balanced body and mind.


Coming soon


Adam Solomon & Sapphire Courchaine



Adam Solomon and Sapphire Courchaine have been part of Rochester’s specialty coffee scene for over a decade. Both take their love of the scene seriously.

Adam, Cafe Manager, completed his training at the Specialty Coffee Association (SCA) and has competed nationally at the U.S. Barista Championship.

Sapphire, Assistant Manager — AKA the Swan Queen thanks to her famed latte art pours — is a national competitor as well, having participated at the international level at Coffee Fest in NYC for the Coffee Masters Competition. 

Truth be told, there’s but one thing that brings them more joy than creating and serving specialty beverages and the baked goods that complement them: Watching customers and friends sip and savor their creations.

Greg Johnson



Chef Greg spent 15+ years cooking in NYC. He got his start after culinary school when he was chosen to cook at Joe Bastianich and Mario Batali’s critically acclaimed Italian seafood restaurant, Esca.

There, he was thrown into the art of making fresh pasta and authentic Italian recipes. What better training than in one of Manhattan's best restaurants?

This was when pasta became his passion. He has taken pride ever since in sharing the art of handmade pasta at all his restaurants. 

Chef Greg is also currently the Chef Owner at The Cub Room here in Rochester, which he and his wife, Jodi Johnson, own together. Bringing Flour Kitchen to The Mercantile on Main is another way for him to share his pasta love.

Jacqueline Price



Chef Jackie discovered a passion for food at an early age, inspired by her father’s weekly trips to the public market.

A self-taught chef, Jackie worked her way up through the ranks at such places as Richardson’s Canal House, TRATA, Black and Blue Steak & Crab, and The Cub Room. She has most recently been Executive Chef at JoJo Bistro and Wine Bar in Pittsford, NY.

Together with co-owners Greg and Judi Johnson, she’s proud to bring you protein, your way, surrounded by the freshest seasonal vegetables, hearty grains or leafy greens.

The way they see it, healthy eating is all about balance, and choice.

Jodi Johnson



Jodi Johnson, a Rochester native, learned the ins and outs of the food and beverage business by working over 20 years in some of New York City’s most noteworthy bars and restaurants.

She believes “the bar is a stage,” and critical to the success of any venue.

RUFUS, named in homage to the building’s founder, Rufus Sibley, is her stage for showcasing handmade craft cocktails from the classics to the nouveau. Each prepared with the freshest ingredients and served with a presentation as dramatic as the cocktail itself.

In addition to RUFUS, Jodi and her husband, Executive Chef Greg Johnson, co-own The Cub Room, a restaurant in Rochester’s South Wedge. 

Meghesh Pansari


Nani’s Kitchen

After graduating from Nazareth College with a degree in Religious Studies, Meghesh Pansari looked around and asked, “What next?”

It was then he realized if he could do it all over again, he would have chosen culinary school.

After all, his love of healthy food that satisfies cravings for delectable taste runs deep — inspired by the traditional desi dishes his Nani lovingly prepared whenever she visited from India.

So when the opportunity to open his own restaurant arose, Meghesh assembled a team of chefs (each with culinary school training and the kitchen chops that come from working in top-notch restaurants) to make his dream real.

Welcome to Nani’s Kitchen. Where each dish is based on a recipe handed down by Nani, and updated with a modern twist that connects cultures, transcends borders, and promotes a balanced body and mind.

Vilay Sysavath



Chef Vilay Sysavath’s curiosity about food began when she was eight years old and started helping her mother cook every Saturday.

“My mother reminded me that I was always asking questions,” she says.

That curiosity grew and by the age of 18, Chef Vilay was hired as a food server at a restaurant with a chef who was more than happy to answer her endless questions.

“I happily assisted with whatever side work there was to do in exchange for her teachings,” says Chef Vijay.

The arrangement went on for years, deepening her knowledge, creativity and passion for nourishing the body and soothing the soul with healthy ingredients (like star anise, ginger and roasted onions to name but a few) simmering in a warming aromatic broth.

This journey of destiny and craving for comfort is what brought you SEA Restaurant, and now Broth.

Wilfredo “Fredo” Arguinzoni


Palermo's Market

Chef Wilfredo Arguinzoni, aka Chef Fredo, grew up in a family of food lovers.

His father, a butcher, taught him the importance of using the finest ingredients available, locally sourced or imported from Europe.

His mother, the home chef, taught him that the joy that comes from sharing a savory meal with those you love is one of the greatest joys of all. 

Together, they instilled in Chef Fredo the notion that one should never serve anyone a meal that they wouldn't serve to their own family.

With over 10 years of experience honing food service skills, adopting ideas and adding his own flair, Chef Fredo is proud to bring you Palermo's Kitchen in partnership with his brother, Ramon Arguinzoni. 

Be sure to try his signature dishes, including the Ribeye Steak and Cheddar Burger with a side of homemade potato chips and freshly made specialty juices.