The Mercantile

Welcome to Rochester's New Urban Eatery

now open

We’re not just a breakfast, lunch, dinner, happy hour & late-night business. The Mercantile on Main is a curated collection of some of the best food and drink this town has to offer. The Mercantile on Main features seven kitchen vendors, offers a cashless environment and was created with social distancing in the forefront of our design.

To order simply click on one of the links above (TAKE OUT / DINE IN), download the Toast Takeout app, or stop in and order at one of our Kitchen locations and pay with a credit/debit card or Mercantile Card (found at a kiosk located in the Atrium).

The Mercantile on Main is a hub at the corner of Clinton and Main where business gets done, friendships are fueled and people have fun. Visit The Mercantile On Main at 240 East Main Street, Rochester NY 14604. For parking, please utilize the Mortimer or St. Joe's Parking Garage (we validate) or street parking.

Please Note: Each kitchen has its own hours of operation and contact number or email. To view each operator's hours or contact information, click on their logos in the directory.

Top Lunch Restaurants & Food Court in Downtown Rochester

Great Taste
Meets Local Flavor.

with toast takeout

Hungry? Download the Toast app for easy ordering on the go!

If you have a question and would like to speak with one of our kitchen vendors, please contact that vendor using the contact information provided in their vendor profile.

Some vendors may offer delivery or curb-side options.  Contact your preferred kitchen vendor to find out more!

Select Takeout / Dine In

from Merc on Main vendors.

Place Your Order

and save your info for easy re-order.


and never wait in line.

Explore The Directory

Explore The Mercantile


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Contact Mercantile On Main

call us

Broth - 702.551.4548

Palermo's Market - 585.642.7243

Me Gusta - 585.957.8498

La Bola - 585.434.0044

Frenchman Street - 585.434.0044

visit the mercantile

240 East Main Street. Rochester, NY 14604


Intersted in Booking An Event?

Click on the link below and send us an email to connect.  Please include the number of people, preferred timeframe and contact information. We look forward to connecting with you.

Book An Event

We have a saying:  A day without Pho is a day without warmth.

The harmonic comingling of fresh, healthy ingredients simmering in aromatic broth and customized with your choice of condiments is pure comfort in a bowl.

It's through a culture of liquid mediums that we aim to nourish your body and soothe your soul - any time of day, every season of the year.

To place an order for take out or dine in, please click here.


Monday - Friday 11am - 5pm

Saturday & Sunday Closed






Welcome to RoCoCo Café. Our team is obsessed with brewing regionally roasted coffees that will make your day — whatever time of day that is.

Your first morning sip. A mid-day break. Your late afternoon pick-me-up.

Whether you grab and go or sit and savor, our goal is to wake up your taste buds, lift your mood, and brighten your spirit.

To place an order for take out or dine in, please click here.


Monday - Friday 7am - 3pm

Saturday & Sunday CLOSED




Palermo’s Market

Growing up among butchers and food lovers, our mentor always said, “Never serve a sandwich to anyone you wouldn’t serve to your family.” So we don’t.

Ours are always made with the finest ingredients. After all, when you’ve been handcrafting sandwiches since 2001, every bite becomes an expression of love.

And every guest, becomes family, too.

To place an order for take out or dine in, please click here.

Delivery is available through DoorDash.  Please call 585-642-7243 for questions/concerns about delivery.


Monday - Friday 8am - 3pm

Saturday & Sunday Closed







Formed by recipes passed down from generation to generation.

I promise your taste buds will scream ME GUSTA with every single mouth watering bite. 

Each plate designed to your liking, full of flavor, and always fulfilling.  


Monday - Friday 11am - 7pm

Saturday & Sunday CLOSED





La Bola

Welcome to La Bola!

The newest addition to The Mercantile On Main.

With us you’ll enjoy a variety of authentic Spanish and Mediterranean cuisine including, hot pressed sandwiches, fresh seasonal salads and several entrees that are sure to impress.

Join us at the bar for an exceptional variety of signature cocktails (and mocktails). Wine, beer and all of your favorite libations.


Monday - Friday 11:30am - 8pm

Saturday & Sunday Private Events Only





Frenchman Street

A taste of New Orleans brought to Rochester.  House-smoked meats, po'boys, gumbo and more... all paired with warm Southern Hospitality.


Instagram:  @FrenchmanStreetRoc


Monday - Friday

11am - 4pm





Adam Solomon & Sapphire Courchaine



Adam Solomon and Sapphire Courchaine have been part of Rochester’s specialty coffee scene for over a decade. Both take their love of the scene seriously.

Adam, Cafe Manager, completed his training at the Specialty Coffee Association (SCA) and has competed nationally at the U.S. Barista Championship.

Sapphire, Assistant Manager — AKA the Swan Queen thanks to her famed latte art pours — is a national competitor as well, having participated at the international level at Coffee Fest in NYC for the Coffee Masters Competition. 

Truth be told, there’s but one thing that brings them more joy than creating and serving specialty beverages and the baked goods that complement them: Watching customers and friends sip and savor their creations.

Chef Vilay "Lai" Sysavath



Beginnings. Chef Lai’s curiosity with food and the culinary experience began at the young age of 8, cooking alongside her mom, the matriarch of the Sysavath family.

Remembrance. “My mother reminded me that I was always asking questions when the two of us were cooking together,” says Lai. This curiosity fueled a desire to learn new dishes while perfecting the classics.

Odyssey. Chef Lai’s culinary journey continued when she became a food server at an established restaurant. Her background in culinary arts made her a natural fit, interacting and engaging with countless patrons, relaying their experiences back to the head chef.

Tutelage. This arrangement went on for years: Lai providing the feedback, the head chef teaching the ways. The synergy between chef and server, deepening her knowledge, expanding her creativity, fueling her passion.

Hearty. The culmination of cooking with her mom, learning from her mentor and engaging with her patrons materializes into a warm, aromatic broth that sings to the scent of star anise and gushes to the grandiose of ginger.

This journey of destiny and craving for comfort is what brought you SEA Restaurant, and now Broth. Welcome to BROTH, A Pho Experience.

Janine and Tim Caschette


La Bola

Chef Tim Caschette was trained in Amalfi, Italy, before working at The New York Wine & Culinary Center and local restaurant 'Good Luck' before his adventure at AVVINO & La Bola. His love for cooking began with his grandmother when he was a toddler, and he has yet to fall out of love with the process of cooking. Tim's creative approach to mixing culinary cultures will be sure to intrigue your palate.

Sommelier, Janine Caschette, started in the industry at age 14. Food and wine are her passion and expertise. Looking for the perfect wine pairing?; you're in great hands! La Bola's beverage program is always rotating to showcase fresh and interesting libations.

Wilfredo “Fredo” Arguinzoni


Palermo's Market

Chef Wilfredo Arguinzoni, aka Chef Fredo, grew up in a family of food lovers.

His father, a butcher, taught him the importance of using the finest ingredients available, locally sourced or imported from Europe.

His mother, the home chef, taught him that the joy that comes from sharing a savory meal with those you love is one of the greatest joys of all. 

Together, they instilled in Chef Fredo the notion that one should never serve anyone a meal that they wouldn't serve to their own family.

With over 10 years of experience honing food service skills, adopting ideas and adding his own flair, Chef Fredo is proud to bring you Palermo's Kitchen in partnership with his brother, Ramon Arguinzoni. 

Be sure to try his signature dishes, including the Ribeye Steak and Cheddar Burger with a side of homemade potato chips and freshly made specialty juices.